La Orotava is located on the north coast of Tenerife, within the Orotava Valley. It is located 5 km E of Puerto de la Cruz, about 33 km SSW of the island's capital, Santa Cruz de Tenerife, NE of Los Cristianos and Las Américas of Arona and west of the Los Rodeos Airport. The inhabitants are known as portuense The municipality is the smallest in Tenerife.
The population is 39,909 (ISTAC, 2003), its density is 192.50/km² and the area is 207.31 km². The elevation is 390 m. The municipality's area is the largest in the entire island of Tenerife. The lowest is the Atlantic, the municipality where much of the population live is within the Orotava Valley, the highest is Teide, Canary Islands' highest point, a volcanic mountain. La Orotava is linked with the TF2 superhighway and the old highway linking Icod de los Vinos and the capital. Farmlands are in the valley areas and within the Atlantic, urban areas covers much of the area and the mountain and the hills are to the south. Its climate is vegetation.
Until the building of hotels, much of the area were made up of farmlands, much of the farmlands became hotels and the population shifted from rural to urban and tourism. The population are mainly urban today.
The coat of arms or La Orotava was adopted by Alfonso XIII in 1906. In gastronomy, La Orotava was honored for the Denominación de Origen Valle de La Orotava or the Denomination of the Origin of the Orotava Valley (Valle de La Orotava) in wines.