Santa Úrsula (Spanish meaning Saint Ursula) is located on the north coast of Tenerife. It is located 9 km E of Puerto de la Cruz, about 29 km SSW of the island's capital, Santa Cruz de Tenerife, NE of Los Cristianos and Las Américas of Arona and west of the Los Rodeos Airport.
The population is 11,959 (ISTAC, 2003), its density is 529.39/km² and the area is 22.59 km². The elevation is 290 m. Santa Úrsula is linked with the TF2 superhighway and the old highway linking Icod de los Vinos and the capital. Farmlands are in the valley areas and within the Atlantic, urban areas covers much of the area and the mountain and the hills are to the south. Its climate is vegetation.
Much of the area were made up of farmlands, most of the farmlands are urbanized while most of the population shifted from rural to urban and tourism. The population are mainly urban today and its industry are agriculture and tourism.